The Coles Fly-Buys program has re-entered the travel market with the launch of a new FlyBuys travel site. FlyBuys has been without a travel partner since the end of a previous partnership with Webjet.
The new site, powered by Powered by CTM Loyalty Travel, offers FlyBuys Points on bookings made through the site. As an introductory promotion, they are offering 5X points between now and 19 April, 2016.
The normal earn rate on the site is 1 Fly Buys point per dollar spent on flight, hotel or car bookings made. A Fly Buys point is generally worth 1/2 cent when used for redemptions – so the normal return through a Fly Buys booking will be 0.5 pec. With the 5X promotion, the return will become 2.5 cents per dollar.
I have done a few searches on the site, and interestingly some flights come out cheaper than using the airlines own websites.
You can also use redeem points to pay for flights on the site. There is a minimum of 2,000 points required, and then in blocks of 200 points. As per normal, a point is redeemed at 0.5 cents per point.